Research commissioned by the American marketing body for US cotton, Cotton USA claims that the average UK consumer has spent more on clothing over the past three months against 2006 despite the credit crunch.
Despite well the publicised decline in domestic spending, research carried out by Cotton USA as part of its Global Lifestyle Monitor Survey suggests that the average UK shopper has spent £222 on clothes since February, an increase of £7 since 2006.
In addition more than 60% of shoppers have been shopping at least once a month. Cotton USA said that 94% of UK shoppers said that quality was the most important factor to consider when buying clothes.
The research is carried out every two years.
Cotton USA surveyed 500 people between the ages of 15 and 54.