Cotton USA is to sponsor London Fashion Week label Meadham Kirchhoff this season.
Cotton USA, which operates a quality mark for cotton products, is backing British label Meadham Kirchhoff as part of its wider programme to highlight the qualities of premium US cotton within the fashion industry.
Meadham Kirchhoff launched in February 2006 as part of Fashion East and has produced a collection with a mix of sporty elements and delicate, vintage-inspired pieces.
The Meadham Kirchhoff designers Edward Meadham and Benjamin Kirchhoff said: “We’re truly grateful to have been selected for this sponsorship. Nothing can beat the crispness and freshness one gets when working with cotton. It always drapes and falls so elegantly.”
Stephanie Thiers-Ratcliffe, international marketing manager of Cotton USA, added: “We’re delighted to be working with Meadham Kirchhoff for their spring 10 collection. A great advocate for using high quality fabrics, our collaboration highlights the continued demand for using premium natural fibres, such as US cotton, within the fashion industry.”
Cotton USA has sponsored a range of design talent in previous years, including Nathan Jenden, Sinha-Stanic, PPQ, Preen, Gardem Paris and Deryck Walker.
Meadham Kirchhoff’s spring 10 show will take place at 9am on Monday at Topshop venue, P3 University of Westminster.