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Covent Garden launches shopping app

A new rewards app aimed at shoppers in London’s Covent Garden has launched, giving visitors exclusive offers from the likes of Barbour, Agnes B and Oasis.

The Pass, which is available on iOS and Android devices, showcases rewards and promotions based in the district, as well as events such as food festivals and art exhibitions.

The platform also promises to alert the user to new store openings before anyone else and invite them to store previews.

Other fashion retailers in the area include Oliver Sweeney, Paul Smith, Whistles and Burberry. In addition to the rewards, The Pass provides a map of where to find each participating store.

Beverley Churchill, creative director of London property investor Capco Covent Garden, said the technology will allow it to “track customers’ favourite offers, so we can learn how Covent Garden visitors like to shop and dine”.

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