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CPD hit by Pure date clash

UK buyers stayed away from CPD in Dusseldorf this season, opting instead to visit Pure in London to kick start their autumn 08 buying.

Agents and buyers told Drapers that their trip to CPD and Dusseldorf’s fashion houses were either cut short or avoided altogether because of the date clash with Pure. Similarly many brands were unable to attract their UK agents to the show because Pure took precedence.

Matthias Schlehaider, managing director for sales and marketing at Passport, said he was only expecting to see a couple of UK buyers, down from about 50. He said: “It’s such a pity that the two shows clash because it makes the fair much less international. Our UK sales agent is at Pure.”

He added that he had seen buyers from Germany, Russia and the Middle East.

Stephan Gedon, division manager for Oui Moments, said his UK representative was also unable to attend Dusseldorf and had stayed in the UK for Pure. “I don’t think we’ll see any UK buyers. They will all go to Pure,” he said.

Katriona Monaghan, owner of womenswear independent Katriona in Northern Ireland, said she had to fly back to the UK earlier than normal to be able to attend both the Dussedorf fairs and Pure. "The fashion houses have been really quiet this season. Normally I would stay for the weekend, but I have to go to Pure too. The clash is a big problem," she said.

Paul Tate, UK sales manager for Le Comte had to leave Dusseldorf on Saturday in order to make it back to the UK for Pure. "It will be a rushed job for everyone," he said.

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