Outdoor clothing brand Craghoppers has signed a deal with Discover Consumer Products, the licensing arm of media company Discovery Communications, to launch a new clothing line.
The range is due to hit retail stores by spring 2017. It will include items for men, women and children and will have “the capability of withstanding all environmental conditions”.
The collection will be known as The Discovery Adventure range by Craghoppers. Key pieces include:AquaDry jackets in stretch and ripstop fabrics, Climaplus jackets and vests in softshell and fleece, as well as ripstop shirts, trousers, shorts and t-shirts.
Craghoppers MD Jim McNamara said the brand was chosen because it is “the authority in travel in Europe, and encompasses adventure and exploration”.