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Craghoppers sees 25% sales rise

Craghoppers saw sales rocket 25% in the year to January 31, boosted by an increase in demand for its technical and performance clothing.

The specialist outdoor brand posted year-on-year growth in both its wholesale and direct (mail-order and ecommerce) businesses. Growth has also been achieved in key product categories including Micro fleeces, which were boosted by the colder weather. Other top performing categories included its Kiwi and Nosquito trouser ranges.

Craghoppers managing director Jim McNamara said: "The demand for Craghoppers quality travel clothing is increasing. Our ability to provide durable garments comes from environmentally-friendly materials and covers the wide range of customers' requirements."

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