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Crew Clothing eyes bigger stores in upmarket towns

Lifestyle retailer Crew Clothing is seeking larger- format stores to help bolster its womenswear sales.

Operations director James Pascoe told Drapers that Crew Clothing would target smaller cities and upmarket towns such as Oxford, Harrogate in North Yorkshire and Henley-on-Thames in Oxfordshire for new stores. Sites would be between 1,500 sq ft and 2,000 sq ft, double the size of the existing stores.

Pascoe said: "We want to give womenswear more space because it accounts for 50% of our sales. We aim to raise that to 58% for autumn 08 and 65% by spring 09."

Earlier this year Crew Clothing said it planned to expand from 36 stores to 80 by 2010. The chain, which signed ex-Fat Face creative director Zoe Price last month to oversee womenswear, will launch a concept womenswear range for spring 08.

Crew Clothing is forecasting sales of £17 million for the year to October 28.

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