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Crew Clothing gears up for growth

Casualwear retailer Crew Clothing is creating a new tier in its management team as it ramps up plans to double its store count over the next four years.

The 35-store business is looking for a womenswear chief, a head of direct marketing and a merchandising boss to bolster its senior team. Managing director Alastair Parker-Swift said the roles were vital to Crew Clothing's expansion plans.

He said: "Since ISIS Equity Partners bought a 25% stake in the business in December, we've had some aggressive expansion plans, which means we want to open about 12 UK stores a year. We already have a very capable team, but we need people in more specific roles. Mail order is about 15% of our business but is growing fast, so we need a dedicated person for that role, as well as womenswear and merchandising."

At present, womenswear is overseen by designer Wendy Young and mail order is run by operations director James Pascoe.

A further 10 Crew Clothing shops will open in the UK by November, including stores in Exeter, Marlborough in Wiltshire, Harrogate in North Yorkshire and Walton-on-Thames in Surrey.

Crew Clothing has 120 doors for its wholesale operation and is extending its business with John Lewis from 12 to 18 stores by the autumn. It turns over £13.5 million a year.

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