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Crew Clothing plans new stores as sales increase

Like-for-like retail sales at Crew Clothing rose 11% for the year to October 31, with total sales up 27% to £17 million.
Managing director Alastair Parker-Swift said he planned to open 10 more stores next year after EBITDA shot up 31% to just over £2m.
He said: "Nine stores opened during the period, but most of them opened at the end of the year, so it will only be this [financial] year that we benefit from the effect of those new stores. Brand awareness is also increasing – we have a loyal customer base."

Womenswear sales make up about 55% of the lifestyle retailer's total sales, but Parker-Swift aims to grow that to 65% in the next three years. The womenswear range will also launch into John Lewis stores next spring.

Parker-Swift said: "Crew Clothing's product has moved on. As well as the sports casual core range, we also have dresses, shirts, women's blazers and accessories."

Kidswear is in its second season and is stocked in six stores. The first kidswear shop-in-shop launched in Crew Clothing's store in Windsor, Berkshire, which opened this month. Crew Clothing's mail order and online sales also grew 50%, making up about 15% of total turnover.

Crew Clothing has 43 standalone stores and four concessions, including in Harrods and independent department stores Browns in York and Tynwald Mills shopping centre on the Isle of Man.

The retailer also has about 100 doors across its wholesale business. Private equity company Isis acquired a 25% stake in Crew Clothing in December last year.

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