Footwear brand Crocs is hoping to “rebuild connections” with its original fans through a new range of shoes as it looks to European markets to drive improvements to its global revenues.
Last week Crocs revealed a 2.4% drop, of $7.1m (£4.4m), in worldwide sales to for the three months to September 30, citing declines in Japan and the Americas. Gross profit also fell 4.6% to $153.6m (£95.4m).
However, the company told Drapers it experienced double-digit growth across its wholesale accounts in the UK during the period. Stockists include Schuh and Debenhams.
Crocs’ huarache-style strappy sandals – which were introduced for spring 13 – and boat shoe collection both “far exceeded expectations” for the three months to September 30, fuelling growth of 64.5% to £17m in the retail division across Europe. Retail revenue in the territory, which includes the UK, rose £4.62m to £11.79m.
European managing director Vince Gunn told Drapers the UK performance “continued to defy the tough economic environment”.
“Our core objective is to grow wholesale through our existing customer base by introducing them to our new styles and ranges such as the boat shoes,” he said.
“We need to get across that we are not just a summer season product. In Russia we are known for our winter boots, so getting that message across elsewhere is key.
Crocs’ figures show its European division has grown revenues every quarter since October 2011, which Gunn said was “really something to celebrate.”
He added: “Our percentage share of total sales across the global business has increased.”