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Cro'Jack to throw open doors on its first store

British menswear brand Cro’Jack is to open its first store in October as it looks to showcase its full product range.

The heritage brand, which produces its clothing in the UK, will open a store on Monmouth Street in London on October 3.

Brand director Dean Batty said the 500 sq ft store would act as a showcase for the brand’s product range. The brand will sell its full range including shirts, knitwear and outerwear and is also producing jeans, belts and bags for the first time, which will be available to wholesale stockists as well as in the brand’s own store.

“The brand is only three to four years old and in opening a store it has pushed us into expanding the product range,” said Batty.

He added the store would give off a country feel. “I want it to be classic and appeal to lots of tourists. The Japanese love made in England product, and Americans seem to be even more in tune with it. With that in mind and with the Olympics just finishing it is great timing.”

Readers' comments (1)

  • Thierry BAYLE

    "opening a store it has pushed us into expanding the product range” - Yes - I know that some brands want to use the shop as a marketing tool. However in the current economic climate, I prefer that we make it a profitable shop.
    Opening new product classifications/ product types in the shop will allow to make more sales and reach the break even point faster. Some clever brands have taken other brands in classes you do not do themselves.
    Then the Open To Buy plan will tell you
    1. how much sales to expect in each class ( do not give your store manager a sales target for the whole store BUT a sales target per class!! otherwise don't be surprised when profits will disappear Several of our retail clients were doing that before we started working with them )
    and
    2. how much stock you need to feed the demand.
    Have too little or too much stock and you will be bound to lose sales or have excess stock going into heavier discounts.
    All the best. It is a very good brand building decision.

    Thierry Bayle

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