British menswear brand Cro’Jack is to open its first store in October as it looks to showcase its full product range.
The heritage brand, which produces its clothing in the UK, will open a store on Monmouth Street in London on October 3.
Brand director Dean Batty said the 500 sq ft store would act as a showcase for the brand’s product range. The brand will sell its full range including shirts, knitwear and outerwear and is also producing jeans, belts and bags for the first time, which will be available to wholesale stockists as well as in the brand’s own store.
“The brand is only three to four years old and in opening a store it has pushed us into expanding the product range,” said Batty.
He added the store would give off a country feel. “I want it to be classic and appeal to lots of tourists. The Japanese love made in England product, and Americans seem to be even more in tune with it. With that in mind and with the Olympics just finishing it is great timing.”