The volume of online retail orders sent overseas was at a record high in July, new figures from the IMRG MetaPack UK Delivery Index show.
Iphone 699089 1280
Almost 27% of all orders were destined for locations outside the UK for the second month running, which is the highest percentage in the five-year history of the index.
Cross-border volumes typically account for 23% of total online orders at this time of year.
“While it’s hardly surprising that cross-border volumes have risen since the Brexit vote, the question is whether this upturn in orders will be temporary or sustained over a longer period,” said Andrew Starkey, head of e-logistics at ecommerce membership organisation IMRG (Interactive Media in Retail Group).
“As the July average order value has risen on June, we might surmise that shoppers initially used the opportunity to snap up a bargain or two, but are now realising that the deals are very attractive and are loading up their baskets with more goods each visit.
”While this upturn is good news in a way, clearly there will be pressure on margins as a result of all products being discounted for cross-border shoppers, in effect.”
The index tracks all online retail activity, including fashion.