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Cuba Clothing rejigs its Dungannon store

Northern Ireland independent Cuba Clothing is relaunching its Dungannon shop with an in-store coffee house and new categories to stay one step ahead of its high street rivals.

Owner Steven Mohan has formulated a new strategy for the young fashion retailer, which sells brands including Levi’s, Miss Sixty and Firetrap.

He said: “We’ve got a great customer base, but we want Cuba to be a meeting place where people can go for a pair of jeans and a cup of coffee. The two tie in very well.”

Mohan has bought the unit next door to shop on Scotch Street and has knocked down the walls to increase the retail space to about 2,000 sq ft, double its previous size.

New ranges including partywear will be added to the offer, which includes menswear, womenswear and kidswear.

Mohan said that the shop interior had been designed in the style of an “Aladdin’s cave”, with two separate street-facing entrances and a new merchandising strategy for each clothing category.

The ground floor will host menswear and the coffee house, which Mohan says will have a vintage look and feel, with jeans displayed on the walls. One street entrance will lead into the coffee shop and the other will lead into the menswear area, although the two areas will also be linked by a door inside the store.

The first floor will comprise a womenswear section, a separate kidswear department and an area for the store’s new category, called Couture, which will sell partywear brands including Lulu & Red.

Mohan said trading was buoyant, but added: “We are bucking the downturn so far. But if you sneeze in England, we get the flu. So we’ll see.”
Mohan added that Fullcircle menswear and St Martins womenswear were selling well.

Cuba Clothing runs two other stores in Northern Ireland, in Omagh and Cookstown. Mohan has been running the Cuba business for 12 years and plans to open another shop in the next six months.

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