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Cult Clothing like-for-like sales up 23%

Like-for-like sales at the retail arm of Cult Clothing and Superdry rose by 22.9% for the 10 weeks to January 4.

The young fashion business notched up total sales of 18 million over the period, a 92.3% rise against the same period the year before.

Owner Julian Dunkerton said he had held back from discounting during the pre-Christmas period and that, as a result margin was up by 11 points, against the same period year, when the chain did discount.

Dunkerton said: “Out of all of the shopping age groups, the recession is affecting ours the least.”

The young fashion sector appears to have been least hit this Christmas, with shoppers not feeling the effects of the recession so acutely. Republic, the branded young fashion chain, saw like-for-like sales rise 6.8% over Christmas. New Look, the high street multiple, also reported a like for like rise of 2.8%.

Dunkerton is gearing up to launch new brand 77 Breed at Bread & Butter in Barcelona later this month. The label is a heavily branded streetwear offer.

The Superdry stand at Bread & Butter has doubled in size and the brand will exhibit from 340 sq metres at the show which takes place January 21-23.

Superdry won the Drapers Young Fashion Brand of the Year Award in 2008.

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