Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Current/Elliott launches etail site

Premium denim brand Current/Elliott has made its first step into ecommerce with the unveiling of its new online shopping site.

The website features three style categories, Army, Rock & Roll and Americana, each of which reflects the brands “underlying vintage denim roots”.

The site will ship internationally and contains an online fit guide to help guide customers through various body shapes and silhouettes.

In addition to shopping the collection, customers will be able to view the autumn 13 look book modeled by Atlanta de Cadenet Taylor plus an Instagram gallery.

The “insta-gallery” will provide Current/Elliott and its followers the opportunity to interact directly, featuring a live collage of photos using the hashtag #currentelliott.

Current/ Elliot’s chief executive and creative director Serge Azria said being a part of the “digital landscape within the fashion industry” was “extremely important” to the brand.

He added: “Being accessible online and creating a brand identity is essential to remaining competitive within the contemporary market.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.