French luxury kidswear group Children’s Worldwide Fashion (CWF), which produces brands such as Timberland, ELLE and DKNY under licence, will make its first appearance at a UK trade show when it shows at Bubble London in June.
The kidswear giant, who’s full brand line up includes the kidswear collections of Hugo Boss, Burberry, Chloé, DKNY, Elle, Escada, Marithé + François Girbaud and Timberland, has committed to show at Bubble for at least two seasons.
CWF’s UK and Ireland managing director Kevin Thompson said: “CWF has never considered participating in a UK trade exhibition before as we have always felt that before Bubble London emerged there was no viable option. We now believe that Bubble London will provide us with a great platform for a number of our brands.”
Show director Lindsay Hoyes said: “We’re delighted that CWF has chosen Bubble London as the platform to reach UK buyers this season. It’s the first time the company has shown at a UK show, and they’ve decided Bubble is the right vehicle for them to put Timberland, ELLE and DKNY in front of the retailers they want to reach.”
Bubble, which will take place on June 20-21 at the Business Design Centre, London, will host approximately 200 kidswear labels, including Petit Bateau, No Added Sugar and Uttam Kids.