US consumers flocked online to do their Christmas shopping yesterday with etailers recording a 16% rise in year-on-year sales.
The day which is termed ‘Cyber Monday’, is historically the biggest online shopping day of the year in the US, and the uplift in sales may give UK etailers comfort in the run up to the crucial Christmas trading period.
Online sales for Cyber Monday, the first Monday which follows the post-Thanksgiving weekend, were predicted to pass the $900m (£543m) mark, making the day the biggest for online sales ever.
It is unclear how much was spent online in total, but according to online marketing firm Coremetrics, which surveyed 500 online retailers, sales were up 16% on the year.
The National Retail Federation estimated that 96.5 million Americans planned to shop online on Cyber Monday, up from 85 million last year.