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Cyber weekend mobile sales boom for YNAP

Mobile sales at Yoox Net-A-Porter Group (YNAP) soared to record levels during the “cyber weekend”.

Two thirds (66%) of group sales were made on mobile devices on Sunday, marking an all-time high for the group.

Overall, sales peaked on Black Friday, when YNAP took one order every 0.8 seconds. There was a “surge” in customers making their first order via its apps.

Partywear and jewellery performed particularly well for Net-a-Porter. The highest-priced item it sold during the event was a £38,000 diamond bracelet.

Mr Porter’s bestsellers were leather jackets, winter coats and blazers, with tuxedos selling well in the US. 

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