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D Copperfield unveils new look

St Albans menswear indie D Copperfield has undergone a £100,000 refurbishment.

The 860 sq ft ‘sartorial room’ on the ground floor, which houses formalwear including suiting by Hackett, Paul Smith and Ralph Lauren, reopened on May 22. It features parquet flooring and leather Chesterfield sofas.

The 1,300 sq ft second floor, which stocks casualwear from the likes of Stone Island, Nudie Jeans and Ralph Lauren, reopened three weeks ago.

There are also plans to launch a transactional site for autumn 15 in a couple of months.

Jack O’Boyle, who joined as store manager and buyer in February, told Drapers: “The development of the downstairs sartorial room is a huge opportunity for us and gives the customer a very different shopping experience to our casualwear offer upstairs.

“We want each customer to feel valued and comfortable in the environment we have created.”

D Copperfield was founded by Michael Franklin in 1973. Last year manager Harrison Block bought the business from founder Franklin, who has retired.  

@KirstyMcGregor

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