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Daily Round Up: H&M rebrands plus size; Mila Kunis new face of Christian Dior; Isabella Oliver reports sales surge

From around the web and the nationals

H&M, the Swedish retailer, is to rebrand its plus size collection for spring 12. The range, previously called Big Is Beautiful will now be called H&M+. According to reports the collection will range from size 18 to 28 and include pieces such as blazers, white shirts and ankle length trousers.

Christian Dior, the French fashion house, has named American actress Mila Kunis as the new face of the brand. The Black Swan star will feature in Christian Dior’s new spring 12 campaign.

Isabella Oliver, the maternity and womenswear designer has reported a 120% year-on-year increase in sales for the month of December. Founder Geoff van Sonsbeeck said the rise in sales had been driven by providing excellent customer service, an emphasis on design and building the brand. He said in 2012 the company has targeted a 35% sales growth.

Deckers Outdoor Corporation, the US footwear group, has promoted Pete Worley, president of the Teva brand, to president of Deckers Asia Pacific. Joel Heath, Teva global marketing director, will take over as the president of the brand according to reports.

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