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Daisy Lowe fronts Biba ad campaign

Biba, the iconic brand brought back to life by department store House of Fraser, has unveiled British model Daisy Lowe as the face of the brand.

Lowe will front Biba’s autumn ad campaign, modelling the brand’s clothing, accessories and jewellery.

Biba, founded by Barbara Hulanicki in 1964 and acquired by House of Fraser in November, will be available exclusively at 35 House of Fraser stores in September. Ten of the stores, in locations such as Belfast, Glasgow and Cardiff, will feature Biba boutiques.

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