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Daniel Footwear creates mobile app

Footwear and accessories retailer Daniel Footwear has created its first mobile app.

The app, created by mobile marketing company Oikian, allows shoppers to browse from the retailer’s collection of designer brands, including Vivienne Westwood, Michael Kors, Marc Jacobs, DKNY and in-house label Daniel.

The app sends out notifications when shoppers are within 200 metres of a store, prompting them to visit. It also encourages consumers to share their shopping experience via social media channels, helping the retailer to increase interaction and build brand affinity.

Mike Wallwork, e-commerce director at Daniel Footwear, said an omnichannel experience was crucial.

He added: “It’s important for us to not only have a presence in each channel but to ensure every platform is seamlessly enhanced, and gives shoppers an engaging and personalised shopping experience.”

Daniel Footwear has more than 30 stores in 25 locations across the UK.

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