Danish rainwear brand Rains has launched its first UK store in London, located in Islington.
The shop, situated on Upper Street, stocks waterproof outerwear, bags and accessories, alongside limited edition collections and collaborative styles. It measures 430 sq ft.
The brand said in a statement that it chose Islington for its “thriving boutique culture and curated selection of independent eateries”.
Its other retail stores are in Aarhus, Amsterdam, Antwerp, Copenhagen, New York and Paris.