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David Beckham brand to be led by Coach vice president

Global Brands Group has hired former Coach senior vice president Jason Weisenfeld to head up the launch of David Beckham’s debut clothing label, Seven Global.

Weisenfeld, who also helped to launch Victoria Beckham’s fashion business, as well as Net-A-Porter, has joined as president, effective immediately.

In the role, Weisenfeld will oversee the growth of the label and work with other sports and entertainment stars on similar joint ventures.

Most recently, Weisenfeld served as senior vice president of global brand communications and collaborations at luxury US accessories brand Coach between 2010 and 2014, and later as a consultant.

He has also held positions as global director of advertising and communications at Versace and as vice president of public relations and advertising at department store Barneys New York.

Global Brands chief executive and vice chairman Bruce Rockowitz said: “Jason’s leadership skills and innovative vision will be crucial in achieving our goals for Seven Global.”

As reported by Drapers in December, the former England captain is launching his own label after several successful collaborations with the likes of H&M and Belstaff.

Seven Global is a joint venture with business partner Simon Fuller and Global Brands, a subsidiary of Hong Kong-based sourcing firm Li & Fung.

Further details, including a launch date, are yet to be announced. However, at the time of the initial announcement, parties involved said the brand will cover multiple product categories.

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