The British Fashion Council (BFC) has appointed David Beckham in the newly created role of ambassadorial president.
As part of the two-year position, Beckham will partner with the BFC to support the British fashion industry around the world and raise the profile of emerging fashion talent.
He will also meet industry stakeholders, visit fashion education programmes across the UK and host events in China and the US.
Beckham said: “I have long been passionate about British style, fashion and craftsmanship, and this role gives me the chance to get under the skin of an industry I love.”
Earlier this week, the BFC announced that Farfetch’s Stephane Phair will take on the role of chair later this summer.
Phair said: “As we look to boost support for the British fashion industry at a global level, we identified the need for a global figurehead, with global reach, who is able to shine a light on our incredible British fashion talent and ensure we build and create energy for the British fashion economy as we transition through the Brexit period – and David is perfectly placed to help us do this. We have spent the last few months working closely with David to identify how we can build on our networks in Asia and North America as we aim to support increased opportunities for businesses to grow in these regions.”