David Beckham has signed a deal to launch his own clothing brand in a joint venture with business partner Simon Fuller and Li & Fung subsidiary Global Brands.
The parties involved have not disclosed much detail about what the joint venture will entail, other than to say it will cover multiple product categories.
Global Brands said the joint venture would capitalise on Beckham’s “star power and status as one of the world’s most famous sports and style icons”, as well as Fuller’s “deep understanding of consumers, talent, and sports and entertainment rights”, while the Li & Fung subsidiary will bring its expertise in distribution, retail and design to the table.
Simon Fuller is a long term advisor to David and his wife Victoria Beckham and supported the launch of Victoria’s own line, which recently won best brand at the British Fashion Awards.
David Beckham currently has deals with H&M, Belstaff and H&M. It is not yet known if any of these will be affected by the announcement.
Global Brands is a subsidiary of sourcing giant Li & Fung, and counts Calvin Klein, Tommy Hilfiger and New Balanace among its 350-label portfolio.
Further details are expected to follow.