Prime minister David Cameron said the fashion industry was “at the heart of the UK economy” and could be instrumental in leading the revival of the manufacturing industry.
Cameron lent his support to the industry while hosting a reception at 10 Downing Street last night to celebrate the launch of London Collections: Men.
Guests at the reception included British designers, international buyers and key fashion commentators.
Cameron celebrated the event with designers including Tom Ford, Jonathan Saunders, Lou Dalton and Richard James plus LC:M chair Dylan Jones, BFC chairman Natalie Massenet and tailor Patrick Grant (pictured).
London Collections: Men kicked off yesterday with more than 60 designers set to show at the event.
The menswear event, held at The Hospital Club in London, will run from January 7 to 9 with big-name designer labels Alexander McQueen and Tom Ford heading the bill for the first time.