Streetwear svengali David Mallon is planning a new fashion retail concept that will shake up Manchester’s independent scene. Lauretta Roberts finds out more
“It’s like waiting for Jesus, isn’t it?” whispers John Brady, a partner at Manchester chartered surveyor Bradys. He has arranged for Drapers to meet David Mallon, founder of streetwear brands Ringspun and Elvis Jesus, and one of the forces behind a new fashion retail concept in Manchester, The General Store.
We are meeting in one of Mallon’s other business ventures, private members’ club The Circle, but Mallon is nowhere to be seen and Brady is slightly nervously eyeing the Son of
God-themed artwork on the club walls.
Staff assure us Mallon was seen the night before so is “definitely in the country”, which is a relief. They say they will text him to let him know we’re here. Brady asks whether it would be better to call, but is told Mallon “never answers his phone”.
While we are waiting, we learn that Mallon never wears shoes either; like Jesus he only wears sandals, even in the depths of winter. Though presumably not when he’s snowboarding, which is his other great love.
After several progress reports (“he’s on his way”, “he’s nearly here”, “he’s literally outside right now”) Mallon appears wearing an Elvis Jesus T-shirt, combat trousers and, sure enough, Birkenstocks and is looking slightly wary. He spots the photographer, but he does not like having his picture taken.
Mallon’s camera-shyness is curious, seeing as he is one of the most recognised faces on the Manchester fashion and social scene. But after a bit of cajoling and promises that we will look away, he duly sits for the pictures. He even smiles for some of them.