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Day Birger et Mikkelsen founder buys back brand

The founder of Danish premium womenswear label Day Birger et Mikkelsen has taken back control of the business three years after he sold the business to collapsed Icelandic investor Baugur.

In 2007, Day Birger et Mikkelsen founder and creative director Keld Mikkelsen sold 50% of shares in the brand’s parent company ADD Mikkelsen A/S to Baugur.

Following Baugur’s bankruptcy in 2009, the 50% stake in the company was transferred to Icelandic bank Straumur which has sold its shares back to Mikkelsen.

Mikkelsen said: “I’ve been striving to regain full control over the company in order to strengthen Day Birger et Mikkelsen as a brand and further enable the brand’s positive development.

“I am glad we could make this happen and am, together with our dedicated employees, very excited and look forward to bringing the brand to the next level.”

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