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Day Birger et Mikkelsen to showcase at Pure Premium

Danish contemporary brand Day Birger et Mikkelsen will showcase its collection at Pure Premium for the first time this year.

Day Birger et Mikkelsen will show its autumn 11 collection at womenswear trade show Pure London‘s upmarket section Pure Premium next month.

The new collection will combine tailored looks with a more casual approach using vintage lace, bead detailing and embellishment.

Sonal Patel, country manager of Day Birger et Mikkelsen for UK and the republic of Ireland, said: “The premium area within Pure London is something UK needs and we can see it expanding. We are really looking forward to showing the new collection.”

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