Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Days Department Store to stock Jaeger

Edinburgh Woollen Mill Group’s new concept Days Department Store will open its first store next week, stocking a number of brands including Jaeger.

As previously reported by Drapers, EWM has been readying the launch of Days Department Store in the former BHS unit in Carmarthen, South Wales. It has now confirmed the store will open on 31 May.

The store will stock EWM’s own brands, including Peacocks, Edinburgh Woollen Mill, Austin Reed, CC, Jane Norman and Ponden Home Interiors.

Other brands listed include Jacobson-owned footwear brand Lotus, women’s footwear brand Ravel, Karl Lagerfeld, Mason Cash, James Pringle and Jaeger.

Drapers understands EWM bought the Jaeger brand name and debt from the brand’s former owner Better Capital in March. Jaeger collapsed into administration the following month. EMW would not confirm or comment on the deal.

A second branch of Days Department Store is planned for the Kingston Court Retail Park in Newcastle. It is not known when it will open.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.