Edinburgh Woollen Mill Group’s new concept Days Department Store will open its first store next week, stocking a number of brands including Jaeger.
As previously reported by Drapers, EWM has been readying the launch of Days Department Store in the former BHS unit in Carmarthen, South Wales. It has now confirmed the store will open on 31 May.
The store will stock EWM’s own brands, including Peacocks, Edinburgh Woollen Mill, Austin Reed, CC, Jane Norman and Ponden Home Interiors.
Other brands listed include Jacobson-owned footwear brand Lotus, women’s footwear brand Ravel, Karl Lagerfeld, Mason Cash, James Pringle and Jaeger.
Drapers understands EWM bought the Jaeger brand name and debt from the brand’s former owner Better Capital in March. Jaeger collapsed into administration the following month. EMW would not confirm or comment on the deal.
A second branch of Days Department Store is planned for the Kingston Court Retail Park in Newcastle. It is not known when it will open.