DB Apparel, the lingerie company behind brands Wonderbra, Playtex and Shock Absorber, has frozen prices on all product lines until autumn 2012.
The lingerie brand house has said that, despite rising costs due to higher fuel, cotton and production prices, it has made the decision not to pass price increases on to its retail customers.
Paul Devin general manager at DB Apparel said: “Coming from a sales background myself, I know how important it is to support the trade.
“As well as the two-season price freeze, we are committing to a significant media spend for a second year running, with the aim of encouraging more consumer footfall into store to find great product at affordable prices.”
The price freeze is effective now and applicable to all retailers of Wonderbra, Playtex and Shock Absorber.