Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We use cookies to personalise your experience; learn more in our Privacy and Cookie Policy. You can opt out of some cookies by adjusting your browser settings; see the cookie policy for details. By using this site, you agree to our use of cookies.

DDF: 'Online chat is the future of shopping' – Levi's ecommerce boss


Marc Rosen, executive vice-president and president of global ecommerce at Levi Strauss has said in-message chat is the future of shopping.

Speaking at Drapers Digital Festival 2017 at the Hilton London Bankside today, Rosen said the consumer is currently the centre of the shopping process, but that will evolve into a two-way conversation.

“The shopper is in control, they decide how they interact, when they do it and where they do it. In future, however, that will be more of a two-way conversation enabled by technology.”

Rosen said the shopper will chat with the brand via mobile to ask for product recommendations, fit advice and how they can customise the look.

The brand will then be able to link its online offer with physical shopping experience by enabling the customer to book an appointment in store with a stylist.

“The tech will make sure we know she is there, her choices will already be in the changing room, she will be able to order different colours via a smart mirror and get them delivered directly to her home. The entire session will then be sent to her so she has information about all her choices.”

He added: “That experience is possible now. The technology we need is out there. The key is weaving that innovation into everything we do.”

Readers' comments (1)

  • It's not any single technology. It's blending the right technologies. In that regard, I recommend careful consideration before investing in smart mirrors. There are better solutions.

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.