Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

DDF Michael Truluck

DDF: The 'three F' strategy at the core of La Redoute

A global focus on French style, fantastic shopping experience and fair pricing – the “three F” strategy – were key to La Redoute’s international growth.