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De Keyser reassures deliveries will be met following liquidation

Womenswear distributor De Keyser has assured stockists that autumn 10 deliveries will not be affected by the liquidation of part of the business.

Owner Robert De Keyser placed his young fashion and contemporary brands distribution and retail division, R and H De Keyser, into liquidation in May.

A second division, Fashion R, which distributes classic womenswear brands Jovani, Luisa Spagnoli, Talbot Runhof and MYBC by Basler, continues to trade.

De Keyser, who set up the two separate trading companies in September following the pre-pack administration of his De Keyser Fashions business, said that the closure of the R and H De Keyser business, which comprised the retail and distribution of brands including Evil, Faith, Phard and Victoria Couture in the UK, has led to the closure of seven stores and a small number of department store concessions.

The final multi-brand concession in Harrods will cease trading in July.

Robert De Keyser said: “We will fulfil all the winter deliveries for Faith and Victoria Couture on time. Deliveries for Evil and Phard will be met by the brands’ head offices and UK stockists have been contacted directly by those brands.”

The company will also retain one store in Knightsbridge but it will be rebranded from its Emma Somerset fascia to a new fascia of Red Carpet. It will also carry eveningwear collections from the four classic womenswear brands in the Fashion R division.

De Keyser added: “The contemporary [and young fashion] brands were performing badly, as was the retail division. We decided we couldn’t continue with both arms of the business. We had to focus on one thing and will continue as a classic womenswear distributor.”

He said the classic womenswear brands continued to trade well, with autumn 10 order books up by 30% on average compared with autumn 09.

Readers' comments (4)

  • I'm pleased the record has been put straight, rather that people in the industry bad mouthing them - and you know who you are!

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  • The proof will be in pudding - will anyone, retailers or manufacturers, ever trust him again?
    Is it a record? - two insolvencies within six moths with millions owed to creditors.
    Question - as he is back in business, whose hurting, the creditors or De Keyser!!!

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  • wow,not again.

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  • Remember when he had the beautiful Flora Kung brand, it was his heyday.

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