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Debbie Rix's lingerie career began at DB Apparel-owned Playtex in the early 1990s. She oversaw Wonderbra's 'Hello Boys' ad campaign, then had five years off to have a family before moving into consultancy. She later moved to the US to work for basics brand Hanes before successfully launching half-sized bras for Playtex in the US. Now back in the UK, Rix hopes to repeat this success in Europe.