Angela Spindler has been appointed managing director of Debenhams, starting the role in the new year.
Spindler was previously global managing director of George at Asda but left this summer. She will join Debenhams in the newly created role on February 4.
She will be responsible for the Debenhams brand, marketing, visual and creative functions, and the company's online business.
Chief executive Rob Templeman said: "Angela's wealth of experience in retail and brand management at the helm of one of the largest fashion and clothing retailers will considerably strengthen the board."