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Debenhams appoints ex-Pepe Jeans director as new international boss

Debenhams has appointed former managing director for the Asia Pacific market for Pepe Jeans, David Smith, as its new international director.

David Smith

David Smith

Smith was at Pepe Jeans from 2011 to 2012. He previously worked for the firm as international business development manager from 1986 to 1990.

In the interim period he held several roles at VF Corporation, which owns brands including Timberland, and was formally vice president of Dockers, part of the Levi Strauss group. He was most recently managing director for the Asia Pacific region for The Body Shop.

Smith replaces Francis McCauley, who left Debenhams last June. He will join the executive committee, reporting to chief executive Michael Sharp.

Since June the international role has been covered by directors within the international team, primarily Phil Topham, director of international franchise operations, and John Scott, director of business development. Chris Paton has also been involved, having recently moved into the role of development director for the Middle East.

Sharp said: “[Smith’s] wide range of experience in growing International brands will play a key role in building our overseas presence.”

Smith added: “The opportunities for global growth are very exciting for Debenhams. I look forward to building on what is already a well-established international business.”

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