Debenhams has opened a new 123,000 sq ft store in the Yas Mall Abu Dhabi, giving the business its largest ground floor trading space to date.
The location stocks the biggest selection of Debenhams own-brand products anywhere outside of the UK. It houses the full womenswear, menswear and childrenswear ranges - available via a personal shopping service - as well as accessories and home furnishings.
The interior mirrors the business’s refurbished Oxford Street branch, becoming the first international store to follow this blueprint.
Director of international franchise operations for Debenhams, Philip Topham, said: “Customers in the Middle East are extremely receptive to the Debenhams brand and product offer.”
Debenhams plans to double the number of franchise stores and countries it operates globally over the next five years. It currently has 243 stores in 28 countries, including 31 across the Middle East and Turkey.
The Yas Mall, which opened in 2013, in is the second largest shopping mall in the United Arab Emirates and houses 370 stores including UK brands and department stores River Island, Topman, BHS and House of Fraser.