Debenhams is extending its 3-day Sale an extra day online, until midnight on Saturday, as the battle for shopper spend on the high street hots up.
It is also extending the opening hours of selected larger stores until midnight tonight, following strong demand. It had previously said the Sale would finish at the close of business tonight. It is understood to be the first time Debenhams has continued a Sale for four-days.
Debenhams launched the Sale in store and online on Wednesday with discounts of up to 25%. However, today the website went down after the high number of shoppers online caused problems.
Debenham's website says: "Due to unprecedented demand we are experiencing significant delays on our internet site. Most stores will be open until midnight tonight and we will be extending the event until Saturday."
A spokeswoman for the retailer said: "The Sale has been really good, response has been very positive from shoppers."
It has been a week of discounting on the high street, as M&S launched a one-day Sale yesterday, its first pre-Christmas promotion in four years, which M&S chairman Sir Stuart Rose said "has been a riot". Selfridges, Gap, Arcadia, Bhs and Karen Millen have also joined the raft of retailers offering discounts on the high street in an effort to get consumers back out shopping.