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Debenhams launches ‘co-buy’ social selling campaign

Debenhams has launched a ‘co-buy’ selling campaign in the run up to Christmas that encourages customers to share their purchases via social media to lower the prices of goods and win rewards.

The initiative will run on Debenhams’ website using a platform from social commerce technology provider Buyapowa at

As part of the scheme launched today (September 10) shoppers are encouraged to share a link of the items they have purchased with friends and family via twitter and facebook and those with the most successful referrals will win exclusive prizes.

Other inititives that may be used by Debenhams on the site in the three months running up to the festive season include an auction where the price of an item will lower when more people commit to buying it.

Ross Clemmow director of ecommerce at Debenhams said: “We are always looking to the latest best practice methods to engage with our customers online. Co-buying is an innovative approach in connecting with new customers through our existing most engaged customers. The format acts as a great way to strengthen the customer experience and further drive sales.”

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