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Debenhams ramps up international expansion

Debenhams has unveiled more details about its launch into Australia and Gibraltar, as the retailer boosts its international footprint.

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Debenhams will open in Melbourne – its first store in the southern hemisphere – in the St Collins Lane precinct in September 2017. The 38,750 sq ft two-level store will be its first with franchise partner Pepkor.

Debenhams has also partnered with International Franchises to open two stores in Gibraltar in former BHS sites. A dedicated homeware store will open later this month on Main Street.

The BHS store in the International Commercial Centre will re-open as a Christmas pop-up from late October until mid-January. The redeveloped full department store will open in February 2017.

All employees who worked in the BHS stores will transfer to Debenhams.

Debenhams international director David Smith said: “International expansion is a strategic priority for Debenhams. By working with both partners, we will introduce our unique mix of designer and own brands to the regions. ”

Back in the UK, Debenhams is rolling out its concession offer for autumn 16. Bestseller’s menswear brand, Jack & Jones, which launched in 14 stores in 2015, is opening in a further 18 stores and online. Little Black Dress, Celuu, Live Unlimited, Scarlett & Jo and Jane Norman are also new for this season.

Sarah Savva, director of external business, said: “A strong brand proposition is key to the Debenhams’ offering and we are seeing lots of partners wanting to extend their offering to our customers. Our ability to work with established brands such as Jack & Jones to emerging brands such as Little Black Dress enables partners to tap quickly into a new marketplace at scale.”

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