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Debenhams slammed for misleading pricing

Debenhams’ shoppers have claimed they were misled by the retailer as products bought online in the Sale were more expensive than the prices displayed on the items.

Customers have taken to social media to report “reduced” products purchased online arriving with a lower original price presented on the label.

A Debenhams spokeswoman said: “Debenhams products are repriced throughout the season as they move to different promotional price points.

“The level of automated packing in our fulfilment centre means that items can sometimes carry a previously offered price point that is not checked and does not accurately reflect the current promotion.

“We are currently reviewing this process with an aim to fix the issue.”

One customer said his order arrived with “all [of] the items labelled £4 less than the price paid online,” while another reported they “placed an order online costing £28 and when the item arrived the label show[ed] a price of £25”.

Another shopper uploaded a photograph of a pair of Kurt Geiger shoes with a £44 price tag, and said his wife had bought them for £49 at Sale price.


Readers' comments (1)

  • Sounds like Debenhams can't keep on top of their constant discounting.

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