Debenhams is to launch an own brand entirely made in Britain, and has put out a call to manufacturers to help supply the label.
The department store chain is calling on UK suppliers to get in touch so it can grow domestic production.
The Made by Great Britons brand, which will include a range of clothing and homewear, will display a Union Jack label in order to emphasise the origin of the products.
Group trading director Suzanne Harlow said: “We have some of the best clothing manufacturers in the world, and we want to see their products in our stores. As we’re proud of where they’re produced, our new brand will appear on anything we source from the UK.
“We’re calling on new manufacturers to come forward. If you’ve got innovative, exciting garments and an excellent standard of factory, then we want to hear from you.”
Harlow added: “Speed to market is crucial for us, as our fashion ranges are inspired by the latest catwalk trends. This means we need to turn our designs into production as quickly as possible.
“It makes sense for us to use manufacturers nearer to home whenever we can, rather than shipping in products from the other side of the world.
“We look forward to UK manufacturers getting in touch and hope this move will bolster a revival of the UK clothing industry.”
The move follows several campaigns to encourage retailers to use British manufacturers, including Drapers’ own campaign Save Our Skills, which highlighted growing skills gaps.
Recently it was also suggested that Greater Manchester could become home to low-cost factories as part of plans to revive Britain’s textile industry.
The initiative, which is being spearheaded by Lord David Alliance, Manchester’s Liberal Democrat peer, would create jobs in the area, helping to address the unemployment and skills gaps.
Lord Alliance said: “By Debenhams calling on British manufacturers to get in touch, they are further emphasising the need for the work we have started in Greater Manchester - jointly between industry and government.”