Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Debenhams to launch multi-million pound ad campaign

Debenhams will launch a “multi-million pound” autumn advertising campaign tomorrow (August 29) featuring designers Henry Holland, Julien Macdonald, Ben de Lisi and John Rocha.

The new campaign will feature ads under the banner “Life Made Fabulous” with each one starting with a designer in their studio adding finishing touches to pieces. The scene then changes and the garments are seen being worn in real life situations.

The 40-second TV spots will be shown in prime time slots including Emmerdale and The X Factor. Debenhams young fashion brand Red Herring will also feature in the ads.

The autumn campaign follows on from the retailer launching its first brand campaign for four years in spring.

Marketing director Richard Cristofoli said: “The spring campaign was successful - dresses featured in the advert saw sales double and our Reger by Janet Reger lingerie sales increased by 300%.

“Furthermore, the spring campaign was vital in reminding customers about the unique relationship Debenhams has with some of the biggest names in fashion. We’ve learnt from the spring ad and autumn represents the first significant evolution for the campaign.”

The campaign will be supported through with interactive material including interviews with the designers.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.