Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Debenhams to roll out Doddle click and collect

Debenhams is set to roll out its Doddle click and collect service to its entire 165 stores following a successful trial.

The service allows shoppers to collect and return parcels from more than 50 Doddle retail partners, including Asos, Amazon, Missguided and Wiggle to any Debenhams store.

Doddle said the partnership supports Debenhams’ strategic goal of “offering customers an improved in-store experience through a redesigned service model”.

During the trial period, which inlcuded 50 Debenhams stores, more than 150,000 Doddle customers chose a Debenhams store to make their collection or returns. Almost one-third (30%) of those customers went on to make incremental in-store purchases for an average basket value of £25.  

Nearly half (40%) of tracked transactions made by Doddle customers were made by individuals who had not purchased in a Debenhams store before, demonstrating the power of the partnership to drive footfall.

Doddle CEO Tim Robinson said: “This partnership is the ultimate win-win. It enables us to offer the convenience-led UK omnichannel shopper an ever-greater number of high-profile, convenient and trusted locations at which to collect and return parcels, and enables Debenhams to attract a high-spending new demographic into its stores.

“The conversion of that footfall into such meaningful sales during the trial period demonstrates the crucial role click and collect services such as ours can play during this critical time for the UK high street.”

The service is expected to be rolled out to most Debenhams stores by spring 2019.



Readers' comments (1)

  • This highlights Debenhams woes rather than anything else. When is the next trading statement?

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.