Debenhams is set to roll out its Doddle click and collect service to its entire 165 stores following a successful trial.
Doddle said the partnership supports Debenhams’ strategic goal of “offering customers an improved in-store experience through a redesigned service model”.
During the trial period, which inlcuded 50 Debenhams stores, more than 150,000 Doddle customers chose a Debenhams store to make their collection or returns. Almost one-third (30%) of those customers went on to make incremental in-store purchases for an average basket value of £25.
Nearly half (40%) of tracked transactions made by Doddle customers were made by individuals who had not purchased in a Debenhams store before, demonstrating the power of the partnership to drive footfall.
Doddle CEO Tim Robinson said: “This partnership is the ultimate win-win. It enables us to offer the convenience-led UK omnichannel shopper an ever-greater number of high-profile, convenient and trusted locations at which to collect and return parcels, and enables Debenhams to attract a high-spending new demographic into its stores.
“The conversion of that footfall into such meaningful sales during the trial period demonstrates the crucial role click and collect services such as ours can play during this critical time for the UK high street.”
The service is expected to be rolled out to most Debenhams stores by spring 2019.