Debenhams has unveiled its 2013 Christmas advert, with the strapline ‘Wishes Made Fabulous.’
Featuring a soundtrack by emerging solo artist Foxes, with a special Christmas mix of her hit song Youth, the advert incorporates product from the Designers at Debenhams collection, including Henry Holland, Patrick Grant and Jonathan Saunders.
Debenhams is hoping to replicate the success of last year’s Christmas advert - its first in six years. The campaign featured a red coat by Jonathan Saunders Edition, which became the store’s fastest-selling coat ever, selling out online within a week.
This year the advert features two hero coats; a Hammond & Co Nelson coat from Patrick Grant (£160), and a Jonathan Saunders Edition Crombie coat (£159).
Debenhams marketing director Richard Cristofoli said: “These two coats are ones to watch. Beautifully designed, they are the consistent thread throughout the journey.
“Based on the success of our hero red coat from last Christmas, our merchandising teams have been working hard to guarantee good stock levels in preparation.”
The advert will air for the first time on Wednesday November 6 - during Coronation Street on ITV1.