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Debenhams unveils Christmas campaign

Debenhams has revived last year’s Found It Christmas campaign for 2015, but with a “more emotive message”.

This year, the campaign suggests gifts for different personalities, including the ‘fashionista’, ‘girl who likes to sparkle’, ‘weekender’, ‘the one you love’ and ‘the littlest one’. 

The campaign will appear across all 169 stores in the UK and Ireland, as well as in advertising, direct mail, online and social media. It will emphasise Debenhams’ online delivery propositions, including next day delivery when you order by midnight.

The Found It TV campaign will launch on November 7, kicking off during a prime ITV X Factor break, and will feature celebrities Dawn French, Sarah Millican, Jamelia and James Nesbitt. The ads are shorter this year - at 30 and 60 seconds - and will run more frequently.  

The Oxford Street flagship window will be unveiled on November 1, featuring video content in partnership with cosmetics brand Make Up Forever.

Customers will be encouraged to share a selfie of themselves and a gift they have found at Debenhams using the hashtag #foundit for the chance to win a £1,000 gift card. Entrants into the competition will also have the chance to appear on a cover wrap ad on the Metro newspaper in December.

Debenhams marketing director Richard Cristofoli said: “The Found It campaign was designed to celebrate the moment of finding and receiving the perfect gift from a loved one. It was created as a campaign idea that would have longevity, not burn out after its first year. 

“Feedback on our 2014 campaign was extremely positive and we are pleased to return with an even stronger emotional connection this year. Our campaign is multichannel and seeks to make smart use of resource with for example, shorter length TV ads that see us deliver a higher frequency of media.”

 

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